If you are looking for where to source private label t-shirts or even where to get custom t-shirts made, you’re in the right place. Before we dive in, let’s take a closer look at the difference between private label and custom made t-shirts to find out which one really works for you.
Difference between white label, private label & custom made t shirts
We have added white label into this comparison as it does fit into the same category. Often these terms are incorrectly used however there is only subtle difference in definition so they can really be used interchangeably.
In short white label t shirts are a generic product that are sold to multiple retailers. They are then rebranded or modified and sold to consumers.
Private label t shirts are designed and contracted by a third party. The clothing is sold exclusively to a large retailers under their brand name. You could buy private label t shirts wholesale from stores such as Wallmart’s private label brand, George. White and private label clothing are both similar in the sense that they are both designed and manufactured before sale.
Custom t-shirts are made by OEM clothing manufacturers. The t shirt is made according to the customers design, fabric, size and branding specifications.
Now that you know the difference between the potential suppliers its time to figure out which one best suits your brand strategy. This next section is very important to your brands success so be sure to pay close attention.
What to consider.
First thing to remember, long term profit and brand longevity must be underpinning factors of your brand. Therefore, where you get T-shirts is a serious consideration that cant be overlooked. Meticulous research and pre-planning is always a wise move.
Your decisions early in the game will affect your overall success. So let’s take a look at the most important factors when selecting a T-shirt supplier for your brand.
Second, define your budget and calculate your ROI (return on investment). This will give you clarity on deciding the quantity and price of your T-shirt order.
An important consideration when budgeting is the quality of T-shirt you aim to provide your customers. Attempting to sell a product that is not premium quality will only do your brand and revenue damage. Especially if you are selling with a premium price tag. Cheaper does not equal better.
The goal of your T-shirts is to gain CFL (Customers for life). This is so you can attain steady profit growth for your fashion label. If a customer loves the quality of your T-shirts, they will become a return customer. In turn, you will not have to spend money to try and attract new customers.
Where to get white label shirts
Making t-shirts is very popular so a quick search on google will quickly uncover plenty of suppliers. Our top picks are:
- Bellacanvas. (Pros: high quality clothing. Cons: price, offer no customization.)
- Royal Apparel. (Pros: quality clothing, wide selection. Cons: price, 1200 -2400 customization MOQ.)
There are 2 considerations when dealing with white label clothing and private label t shirts wholesale, profitability and originality. Wholesale companies produce tens of thousands of T-shirts at once. This does not allow for the individuality of your brand. Wholesale apparel line shirts will likely be your stock standard shape, colour and fit.
They do not come with custom label, brand labels, screen printing, digital printing, embroidery, or packaging. They are additional services you would have to purchase and they do add up very quickly chewing into would be profits.
Where to get t-shirts made
This is where custom t shirts come in. Full service custom apparel manufacturers with low minimums are out there, they are just hard to find. The most obvious advantage with offshore manufacturers is low PRICE and endless CUSTOMIZATION!
With custom apparel manufacturing you now have limitless options on style, size, fit, embellishments and branding. In terms of design, your T-shirt can be unique with pockets, slits, stitching, short sleeves or necklines. You do not have to stick with the stock standard crew neck fit. Think about the best fit and style for your brand that will outlast trends.
Additionally, you can select the weight, colour and fabric composition.
Our top pick for custom apparel manufacturers:
Yoke is a full package ethical clothing manufacturer specializing in low MOQ. There are a social enterprise located in Vietnam helping disadvantaged locals through employment and community development. The offer one of the widest product capabilities for any manufacturer.
There is no right or wrong answer to which supplier you should use for your clothing line. By following all of the advice above you can quickly assess which strategy make the most economical and beneficial sense for your brand. If you have any questions or would like to learn more, feel free to leave a message in the comment section below.
Tags: Private Label, T-shirt